Portland (Oregon) International Airport
I spent a long evening in the Portland International Airport this week. I had a good chance to walk around, watch people, and pull into a local brew pub and try a couple of the local craft beers.
I didn’t get a picture of it, but I was impressed by PDX’s (Portland’s airport code) vision statement: Predictably. Deliberately. eXtraordinary. As I caught up on my email at one of the free wireless work areas, I stared at this statement of service and came to think how cool and how unifying for the airport to state what they set out to do.
To be predictable, consistent, on time. Travelers like that. The people dropping them off and picking them up like that.
To be deliberate, intentional, focused on giving good service. Again customers like that. Service people like being able to do that and get good feedback in return. By stating our intention, we are more likely to reach our goal.
To be extraordinary, remarkable, delightful, better than the ordinary, expected others. Why would you want to be anything but extraordinary.
I appreciate PDX’s consistency, intention, delightful atmosphere and service.
What might you state as a visionary goal like would be at once focusing and aspirational like PDX?
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