Reverb Consulting

Retro headphones, originally uploaded by Toni Rantanen.

I was recently a guest on a podcast, my first! What great fun it was and how marvelous is the ease of recording and producing useful content.

The podcast was produced by the National Association of Independent Schools and here are the details:

“Beyond a Flicker to a Twitter”

Host:
Jefferson Burnett, NAIS, VP for Financially Sustainable Schools

Guests:
Lorrie Jackson, Director of Communications, Lausanne Collegiate School
Jamie Baker, Reverb Consulting

Description:
The new social media are not only re-shaping school communication strategies, delivery, and content, but prompting changes to institutional leadership.

Audience:
Head of School, Strategic Leadership team, Communications team

Purpose:
Awareness and strategic understanding of social media

Listen here: NAIS podcast

If you are not an NAIS school member, you will not be able to listen to the podcast, so let me expound upon just a few of the main points.

Social media consists of all of the tools that we hear about as adults yet often resist and are irritated by. At least, many busy adults are. The central question is why do I need to bother, a the leader of a school or any organization? Lorrie Jackson and I make the strong case that we all need to bother because the revolution in social media represents a fundamental change in the way we, as a society, prefer to communicate. And, for businesses, like independent schools, that are working toward sustainable messaging, product and service offerings, and relevant organizational values like strong interconnected communities, tools like Facebook, Linked In, Twitter, Delicious, Diigo, Yelp and more are the language of the day.

Why bother? Let me put a question back in return, what do you stand to lose by not bothering? And further, do you see every opportunity as a “bother” first?