Where Do Ideas Come From?


This is an interesting question to think about. Obviously ideas can come from a lot of places. But, I think there are some conducive actions and mindsets that we can cultivate in ourselves and in our habits such that we can become more likely to have ideas come.

First and foremost, it helps to be open to less control in your beliefs.  If you think you have it all figured out and you have your life situated just so - efficient and safe, why do you even need a good idea because you have it all figured out.  Instead I think you have to loosen your control and dependence on the status quo and be open to new ways of thinking, doing, and being. You have to be interested in the future and interested in having a voice in designing it. You have to be willing to question assumptions and to honor different paths and solutions to life's challenges.  You have to be willing to ask the non-obvious question, the deep question, the difficult question because it is from those rich, searching questions that full, authentic answers comes. Asking the right question is key.

Second, you have to learn to see. You have to stop encountering the world on automatic pilot and consciously disrupt your automatic thoughts, habits, and reactions.  When I am feeling stale and stagnant, about to be subsumed by status quo and mediocrity, I intentionally turn the subtleties of my day upside down.  I use my non-dominant hand to brush my teeth. I stop drinking coffee and fix herbal tea as my morning drink, which I don't like doing but because it is a conscious and willful act on my part I am in touch with the purposefulness of the disruption.  I drive into town via a different, inefficient route through parts of the city that I never cruise. I listen to my kids' CDs on the way instead of NPR.  All of the above happens in the first hour of being awake and the effect is that I tell my brain to wake up and start scanning for information because the routine is not happening today.  I proceed with intentional disruption for the rest of the day, continuing for a week or so.  And, I pay attention to the different thoughts that I have, and I record them all day long, not manipulating them at this point, just recording them knowing that they can fit somewhere.

All the time while I am making the insignifica of my life conscious, I am open and sensory aware to see and experience everything in a new way.  In my interactions with people, I don't react to what is said or done. Instead I play scenarios in my head that take in the bigger picture.  If someone says something snarky or superficial in a meeting, I rewind their tape in my head and try to get in touch with what their whole day and whole life must be like. What do they value? What limits have they created for themselves and those around them that causes their behavior? What fears have caused them to stay in the safe land of superficiality where everything is nice, or the tightly controlled regimen of efficient detailed plans that keep life's divine spontenaity at bay? I try to figure the right questions to ask and to imagine as many answers as possible, not deciding on a right one, but exercising my creative imaginative brain muscle, developing my sense of empathy and compassion. I think with my heart in this moment, keeping my head out of the picture because it wants to defend and judge.

Another way to nurture the possibility of an idea is to hang around people and places that like and value ideas and learning.  This is easy to do these days thanks to blogs, Twitter, video chat, and a regular stream of email with lots of people.  What do you think?  I ask lots of people this about lots of topics all day long.  Here is what I think, what am I missing, what can you add to help build a bigger idea, what might I have discounted or overlooked

Having an idea that has possibility to me is about building, one perspective and bit of wisdom upon another, thinking about each component part at a time and intentionally guarding against automatic, routine, expected, easy answers that are habitual. To me, the easy, obvious defensive answers are laziness taken root in the mind. Those aren't ideas, those are habits. Weeds. 

One place to hang out with ideas is Ideablob where micropreneurs have an ideafest, telling the world about their ideas in hopes to find production partners.  Another fun place to hang is Quixoting, a blog devoted to thinking out loud in public about stuff.

Why not? 

We forget to take time in our busy lives to question the everyday, and it is in the questioning of the everyday that the next new thing that makes the everyday better, easier, more meaningful lives.  We just need to take the time and effort to prepare ourselves for ideas to come everyday.

Chat: Google Talk: jamiereverb Skype: jamiereverb

My wiki:  http://jamiefeildbaker.wikispaces.com/

Able to Judge and Adjust


In his blog post today Seth Godin poses The Question that is among the most vital few questions for sustainability planning. Godin asks this:

How would you manage or market differently if you knew that you had to hit the brakes, and hard? Slowing one thing and speeding up something else.

Godin takes a look at a few of the industries where we are seeing first hand that they are not asking and answering this question. Like newspapers:

Prediction: there will be no significant newspapers printed on newsprint in the US by 2012. So, you’ve got two and a half years before the newspaper industry is going to be doing something else with the news and the ads, or not be there at all. Does that change what you do today if you work in this business?

Newspapers are so busy defending the status quo of their business and its model that they have lost sight of the right question? They don’t like the future so they are working hard, pretending that it does not exist, or that they have effective control over it. They are not nimble. They are not wise. They are not courageous.

The American auto industry: same status quo defenders.

The American music industry: same status quo defenders.

The American education industry: same status quo defenders.

Innovation is needed desparately in all of these areas and more in order to sustain their ability to continue to deliver their goods and services to a interested customer base.

Can you anticipate the future, see what its major challenges and opportunities are?

Can you accept that the future is controlled and dictated by the desires of the customer and the protocol of the marketplace, not by the desires of your organization and its people?

Can you stop what is old school and determine and implement what is needed for 21st century relevance?

If not, so sorry. Someone else who is already doing all of these things will scoop up your customers. This will happen in plain sight while you are busy writing a press release that spouts your greatness of yesterday and your dedication to past prevalence.

Like Seth Godin suggests, it is about braking and accelerating down a different path that is relevant to the customers’ future needs, wants, desires and the cultures current means of communication and connection.

Be sure that you are asking and acting toward the right question and the right vision of the future in order to be sustainable, relevant, and around.

Defending Against Creative Destruction

In this article published at the Huffington Post, Christensen makes the point that managers must defend the perimeters of their business, especially the low end. The really hard part of disruption is when the disrupting competitor can come in the market at the price point of free. It is hard to compete with free. Free allows one to dominate a niche without threat of new entrants. See what Google does and Craig’s List.

This article is worth the read and pondering time.

(Lovin’ that Diigo helps me annotate my reading.)

Quotes:

Clayton M. Christensen: The Past and Future of General Motors

creative destruction. Manage the low end to defend against disruption. Innovate constantly and quickly.

  • How did GM, Chrysler, and Ford get in this mess? It is the result of a competitive attack called disruption, which began in the auto industry in the 1960s. When an entrant competitor attacks the low end of any market, the rational reaction of the incumbent firms is to abandon rather than defend it — because the low end is the least profitable of their possible investments. Rather, the pursuit of profits causes the incumbent leaders to move up-market, towards bigger, better and more profitable products
    • and when they can enter the market with “free” like Craig’s list, you are really in trouble. comment by jamiereverb
  • Lest the journalists who assembled the newspaper in which you’re reading this believe they are immune from this phenomenon, their newspaper’s advertising revenues are being disrupted by Google and Craigslist — and on-line news is disrupting its readership numbers. Disruption is how Canon attacked Xerox; how Wal-Mart and Target bested the department stores; how Southwest drove so many major airlines into bankruptcy; how Sony defeated RCA, and how Apple crippled Sony.
    • and how charters and virtual learning will upend schooling comment by jamiereverb
  • Disruption is the causal mechanism behind the “creative destruction” that Schumpeter saw so pervasively at work in capitalist economies.
    • It’s when growth stops because you’re being disrupted that managing becomes really, really hard, and as a result most disrupted companies simply disappear.
      • Detroit with the Ghost of Christmas Future

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        Recession Wisdom from Tom Peters

        I have been reading, watching, and following Tom Peters since the mid-80s. He has consistently delivered a perspective on business and management that is not watered down or sugar-coated and works from the articulated assumption that every person and every company should do their absolute best, attain their fullest potential, and THEN SOME! He is one of the few writers that I allow to scream at me from the page, like the tough and expectant love that spews from a drill sergeant. Why? He wants me to be better and do better.

        Here is Tom Peters’ recent list of how to survive the recession. We are 17 months in and its is highly likely, we have a ways to go as we re-align our economy to 21century needs and processes. I like this list because it is expansive and one can find many things to focus on and work on which keeps one’s minds from focusing on worry and anxiety and catastrophizing. Pick two per week. Really think about them, mull them over and see how they shake out for your situation in your life and in your work. Then, act! That’s what I am going to do - find a way to make the rough spots a source of strength and conditioning that will separate me and my organization and the value that I offer from the herd, in good times and bad.

        Thanks Tom!

        From Tom’s Blog

        I am constantly asked for “strategies/’secrets’ for surviving the recession.” I try to appear wise and informed—and parade original, sophisticated thoughts. But if you want to know what’s going through my head, read the list below:

        You work longer.
        You work harder.
        You may well work for less; and, if so, you adapt to the untoward circumstances with a smile—even if it kills you inside.
        You volunteer to do more.
        You always bring a good attitude to work.
        You fake it if your good attitude flags.
        You literally practice your “game face” in the mirror in the morning, and in the loo mid-morning.
        You shrug off shit that flows downhill in your direction—buy a shovel or a “pre-worn” raincoat on eBay.
        You get there earlier.
        You leave later.
        You forget about “the good old days”—nostalgia is for wimps.
        You buck yourself up with the thought that “this too shall pass”—but then remind yourself that it might not pass anytime soon, so you re-dedicate yourself to making the absolute best of what you have now.
        You eschew all forms of personal excess.
        You simplify.
        You sweat the details as you never have before.
        You sweat the details as you never have before.
        You sweat the details as you never have before.
        You raise to the sky the standards of excellence by which you evaluate your own performance.
        You thank others by the truckload if good things happen—and take the heat yourself if bad things happen.
        You behave kindly, but you don’t sugarcoat or hide the truth—humans are startlingly resilient.
        You treat small successes as if they were Superbowl victories—and celebrate and commend accordingly.
        You shrug off the losses (ignoring what’s going on inside your tummy), and get back on the horse and try again.
        You avoid negative people to the extent you can—pollution kills.
        You eventually read the gloom-sprayers the riot act.
        You learn new tricks of your trade.
        You network like a demon.
        You help others with their issues.
        You give new meaning to the word “thoughtful.”
        You redouble, re-triple your efforts to “walk in your customer’s shoes.” (Especially if the shoes smell.)
        You mind your manners—and accept others’ lack of manners in the face of their strains.
        You are kind to all mankind.
        You leave the blame game at the office door.
        You become a paragon of accountability.
        And then you pray.

        Sustainability

        G.M.’s CEO Rick Wagoner leaves after 9 years of struggle. Under his leadership since 2000, G.M. stock has gone from $70 per share to $4. Their brand is perhaps tarnished beyond repair. In the New York Times article, “The Steady Optimist Who Oversaw G.M’s Decline”, Michelene Maynard describes Wagoner address to company employees just six months ago at G.M.’s 100 year celebration:

        “Dressed in a gray suit and a yellow, blue and white striped tie, Mr. Wagoner said: “So, what’s our assignment for today and tomorrow? Above all, it’s to demonstrate to the world that we are more than a 100-year-old company. We’re a company that’s ready to lead for 100 years to come.”

        So, he had the right idea - to build upon a great tradition and great hundred years of performance and to heed the lifeblood importance of leading for sustainability, so where did he go wrong? I can’t help but feel sickened by the tremendous costs of mismanagement, no matter how well-intentioned that it was.

        Were they paying attention?

        Where was GM when the gas crunch of the 70s happened. You remember? The one where Toyota entered the market with the marveled Corolla? Even John Updike’s hero Harry Angstom bought one. Didn’t GM suspect that consumer preferences might be driven by gas prices then? GM seems to be really incapable at anticipating market trends and customer preferences and delivering products that satisfy need.

        Did they value innovation?

        I have always heard about all the great car innovations being worked on in Detroit but the roll out schedule is something like 5 years on a product. Markets change completely in that amount of time and for the life of me, I can’t understand why they have always taken so long to get to market with a sexy, innovative, in current demand product. Innovation experts all agree: get a product to market fast and innovate after launch based on user feedback. Seems to me GM has a daddy-knows-best hubris in their product selection and no sense of urgency in putting desired new products out. In fact, seems like they would tweak a design, brand it, and expect customers to not notice that it was not that different from past models.

        Can’t they add?

        I cannot understand how GM over the years has allowed their labor costs and their unfunded future liabilities to get SO out of control. They torpedoed the company. How sad and paradoxical for all the people pushing for those untenable wages and benefit packages because with G.M. broke, the jobs and pensions disappear. I am shocked at the self-interested and short-term thinking of all of the masterminds involved over the years.

        Sustainability for G.M. is a joke because of the preponderance of issues that they keep solving in the same way as before. Re-considering and re-thinking all aspects of their business with a blue sky vengance is what they need. They are bound by a fixed, insular, corporate mindset that has strangled them.

        Saving them? At what costs? Seriously, imagine the continued years of costs of carrying them for a 100 years into the future, especially if they don’t change their thinking.

        Hey G.M.: the market wants an affordable, efficient, green car with a sexy design and a pleasant sales experience that is respectful, honest, and transparent, and they want it yesterday.

        Take note of the Fiat 500, Smart car Passion for Two, and Tata Motors little number. They can do it, why can’t you? seriously?

        Diet Matters to the Brain

        ‘Look Dad! It’s everywhere’ my son said with a smile as he showed me the most recent issue of Wired and the article in it about the brain. Often he sees me reading something in the popular media about the brain and the efforts of our science community to figure out how this organ works. Sometimes those articles are about how to supercharge the brain by doing something like the following simple actions:

        Brush your teeth with the opposite hand.
        Learn to read upside down.
        Learn to play a musical instrument.
        Eat an ounce of nuts every other day.

        I also frequently reference one of my most battered books: SuperFoods by Stephen Pratt and Kathy Matthews. This book has become my guide book to eating to change my biochemistry and slowing down the aging process. I try to eat healthy food including what might be good for my brain. Considering my interest in the subject, I jumped at the chance to attend the following lecture recently at The Urban Child Institute:

        “Food For Thought: What to Eat for a Better Brain”
        This presentation sponsored by The Urban Child Institute and the UT Neuroscience Institute consisted of two talks:

        “Nutrition and the Developing Brain” by Dr. Patricia Wainwright, Professor Emeriti in the Dept. of Health Studies and Gerontology at the University of Waterloo in Canada

        “Eat Smart: Your Brain Reflects What You Eat” by Fernando Gomez-Pinilla, Professor in the Dept. of Neurosurgery and Physiological Science at UCLA

        The lesson from these two speakers: Diet matters.

        Wainwright stressed that diet really matters during gestation and the first few years of life when the majority of brain development occurs. Seemingly insignificant dietary omissions during pregnancy and early childhood may cause brain malnourishment that may having lasting effects that do not surface for years.

        Gomez-Pinilla talked more about the importance of certain micro nutrients and exercise. He believes certain foods lead to a healthier brain. He mentioned several of the superfoods including salmon. He said that he didn’t think organic foods were worth the price. He preferred eating the right foods rather than taking supplements.

        Hearing these two scientists talk makes me realize that while much is being learned about the science of the brain, even more is unknown. The brain is a vast frontier. It also occurred to me that if I had to rely on what I had learned in school about nutrition, I would be eating a lot of the wrong foods. With regards to diet and nutrition, as with many things where our world’s understanding is significantly changing, continuing to learn is paramount. Life-long learning is important.

        Weekend Update

        What I did this weekend:

        The weekend effectively started on Thursday morning with extraction of eight wisdom teeth. Check off another milestone in the journey of parenting twin daughters. It was a great opportunity to reflect on that journey while the two usually high energy kids lay like sleeping lions after a bull’s eye hit from a dart gun fired by Marlon Perkin’s trusty sidekick Jim Fowler. The house was indeed unusually quiet. My two almost 18 year olds don’t seem to have much wisdom. I wondered how wisdom teeth got that name? Wikipedia explains that it is believed to be because they appear at a wiser age than the other teeth. No real surprise there but interestingly, Wikipedia also references an article about the successful harvesting of stem cells from wisdom teeth last year in Japan. I don’t think wisdom comes at the same age those teeth appear. Rather it is accumulated along life’s path. There is a lot of thought lately about life’s path in our house. The two dental patients should know where they will attend college in the next few weeks.

        So while the patients recovered, Jamie and I went to hear words of wisdom from someone that is a bit further down life’s path: Jane Goodall. It is not often that I get a chance to hear a lecture by someone that I remember reading about in a 3rd grade textbook almost 40 years ago. As is becoming the norm for me, I heard the familiar encouragements about following your passion and questioning the norms, success achieved from outside the establishment, challenges to the traditional roles of women, sustainability. When you start looking for them certain themes are everywhere. As humans, we notice such a small percentage of what is there to see.

        Goodall spoke as part of the Vanderhaar Symposium at Christian Brothers University. Congrats to Anthony Siracusa on the Student Peace Award he received prior to Goodall’s lecture. This award was given to Anthony for his work at Revolutions Community Bike Shop. Along with that work Anthony has generously shared his passion for biking by mentoring my son as a bicycle mechanic. Anthony departs soon on a year long trek to study biking cultures around the world as a Watson Fellow. Anthony has become a leader of the Memphis biking tribe. Anthony’s blog about his trek.

        Speaking of tribes, I wrapped up the weekend by learning about another huge tribe. I took my mom (and dad) to see Hats. Hats is the musical about the Red Hat Society. A few years ago my mom told me about a group that she had joined: The Red Hat Society. The RHS is a fun loving social organization for women over fifty. I had never heard of it and didn’t give it much thought at the time. Recently I received a direct mailer about the performance and thought my mom would enjoy it. When we arrived for the show most of the audience were elderly women wearing red hats. A Google search reveals that this tribe is 1,500,000 strong. Each member pays a $20 annual membership fee. I marveled at the marketing genius of the musical. This is certainly geared at a specific niche. Come to find out the society commissioned the musical. RHS has numerous other money generating products and ventures but the Google search did not reveal much about the Red Hatters from the traditional business media. I am reminded that I need to always pay attention. You never know where the next inspiration is coming from.

        That Google search did reveal that researchers at Penn State University are conducting interviews with Red Hatters as part of a study that is researching the link between play and happiness. ‘Play’ is one of the ’six fundamentally human attributes that are essential for professional success and personal fulfillment’ outlined in Dan Pink’s A Whole New Mind. Pay attention.

        Something to Ponder


        I am not sure where I read this last week - (that is one of the problems if you read a lot, not being about to pinpoint everything) - but I have been thinking about it a lot. So, I share this as something to ponder in a big way as it relates to big things, and in a big way, as it relates to the little things in daily life.

        Here is the thing: “These days the medium is the message.”

        What do the many mediums that I utilize personally and professionally and even intimately express about who I am, how hip I am, how knowledgeable I am, how intentional I am, how caring and sensitive I am, how interested in a relationship I am, how dedicated to quality I am, how disciplined I am….I could go on and on. These are the questions I have been asking and answering across my own life spectrum. It has been a rich and enlightening thinking experience.

        I suggest you take this found and profound statement, and do the same. See what happens.

        High School Newspapers Going Social

        Tomorrow’s newspaper editors, in whatever form newspapers survive, are in high school or college today. That is interesting to think about. So, the short of it will be this: the goal and passion to do good quality journalism will stay the same, but all aspects of the delivery format and the whole sense of timeliness will, or really has, changed.

        This article in the St. Louis Dispatch, available for me on STL.com, talks about the shift that is starting to happen in high school journalism:

        “There’s no doubt that’s the trend for youth journalism, to both post and consume online,” Mitsu Klos said. “This is obviously the next and necessary step for them, to make the information available where (students’) social networks are.”

        Know the audience and meet them where they are? Uhh……..what is new about that? I mean, really?

        Guy Kawasaki on School Innovation


        In his keynote address at the National Association of Independent Schools Annual Conference in Chicago, Guy Kawasaki offered one of his famous 10 Things lists. Explaining that schools should prepare young people for living, not just for entrance into college, below is what Kawasaki wishes schools would teach kids so that business people won’t have to once these young people enter the world of work and the reality of life. This list might serve as a Reality Check for schools!

        1. Teach students how to figure out anything by themselves.
        2. How to explain anything in 30 seconds.
        3. How to do a one-page report.
        4. 10-20-30 rule of PowerPoint (see above).
        5. Optimal length of an e-mail is five sentences, without an attachment.
        6. How to survive a meeting (basically you get what you want out of the meeting and then you park your brain).
        7. How to run a meeting (start on time, end on time, involve as few people as possible).
        8. How to work as a group (the solo brilliant person doesn’t work in business).
        9. How to negotiate win-wins.
        10. Learning is a process not an event. It’s a lifelong process that is not limited to school.

        What would be in the harm in preparing kids for their futures instead of perpetuating the traditional notion of school? Is it just our discomfort with changing, doing something different from what we have always done? Be honest!