Why Reverb
The world is changing faster than anyone can predict, imagine, and sometimes understand. In leading their organization in the changed world of the 21st century, many leaders choose to maintain the status quo for its familiarity, safety, and stability. This is the most destabilizing course of action a leader can take because maintaining the status quo steers the organization into the most dangerous of all market positions: irrelevance. The ability of the organization to become relevant is uniquely compounded because the leader him or herself must change, deeply and authentically, in order to lead lasting change in his or her organization. Changing leaders through new awareness and new knowledge is the only sustainable route to realigning organizations.
Change invites new challenges that can be true opportunities. Yet, reaching a level of understanding beyond the anxiety that change creates is necessary to avail oneself and one’s organization of the embedded opportunities. A leader must ask, How did we get here? What types of minds decided our direction? What types of thinking are predominant in our organization? What influence is missing? Relying on oneself and one’s colleagues to recognize the change that is needed without addressing the inherent organizational myopia is ineffective and unrealistic at best. What is needed to maintain a constant relationship with the marketplace is someone to help review the business environment, rediscover the strengths and weakness of the organization, and revitalize strategies that carry out the organization’s mission. Redefine. Recommit. Reconnect. Reinvigorate. Re____. Re____. Re____ – always and again, because each action causes a reaction that anticipates a response. This continuous dynamic reassessment and reflection is “Reverb.”
Reverb Consulting helps clients investigate the question of their sustainability through focused, generative conversation. Honest, reflective inquiry gives rise to new ideas, conceptual connections, and possibilities. Questions reveal assumptions that may not be true anymore. Success depends on the ability of the organization’s leaders to unlearn and relearn the concepts that define the 21st century marketplace. The adage that change is the only constant has never been more applicable than in today’s business environment. What will you do – Reverb or become irrelevant?